Based in Peachtree Corners, GA, a vibrant and diverse city just north of Atlanta, Live By The Rule was founded by Nicole Macklin.

The movement was originally sparked during the heated 2024 election cycle. Feeling a call to spread genuine connection across the cultural tapestry of her home, Nicole began distributing free "Love Thy Neighbor (No Exceptions)" yard signs. This simple act quickly grew into a profound question: Why does humanity continuously fail to master this universal lesson?

The answer came through years of personal spiritual exploration across various faiths—including Christianity, Judaism, Buddhism, Islam, and most recently Kabbalah. This journey revealed the missing piece: the Golden Rule is universal, but unhealed trauma is the inhibitor. The true Golden Rule 2.0 requires that self-love and the healing of past challenges must be the foundation for loving others.

Nicole's mission today is to share the I RULE ME Blueprint, a systematic way to Level Up one's soul. Her personal journey—marked by overcoming challenges and finding the Source Signal in every hardship—is the evidence that this transformation is possible for everyone.

She is dedicated to helping others transform their personal challenges and past traumas into sources of inspiration. She believes that by strengthening our connection to our own spirituality and choosing agency over trauma, we can build stronger, more compassionate communities, enabling everyone who chooses to thrive.